Senior Marketing Manager
Overview:
As the Senior Marketing Manager, you will play a pivotal role in driving the overall marketing strategy and company growth within the highly competitive produce industry.
You will be responsible for developing and executing innovative marketing campaigns, building brand identity, driving Maglio's value proposition, and implementing effective strategies to expand our market presence and customer base.
This position requires a deep understanding of consumers, category, and customers.
Strong strategic influencing, cross-functional collaboration, and the ability to lead are core ingredients of success in this role.
ESSENTIAL JOB RESPONSIBILITIES/FUNCTIONS:
Marketing Strategy Development:
Develop and implement comprehensive marketing strategies aligned with the company's business objectives and budgetary considerations.
Stay up-to-date with industry trends, market changes, and competitor activities to maintain a competitive edge.
Brand Management:
Oversee the development and maintenance of a strong brand image.
Ensure consistent branding across all marketing channels, communications, and product packaging.
Product Promotion:
Plan and execute marketing campaigns for seasonal produce offerings, new product launches, and special promotions.
Collaborate with the sales team to support their efforts in increasing product awareness and business building.
Portfolio Management:
Oversee product segmentation, pricing/mix, and profitability.
Digital Marketing:
Lead the digital marketing efforts, including website management, social media, email marketing, and online advertising campaigns.
Analyze data and metrics to optimize digital marketing performance and drive customer engagement.
Content Creation:
Develop compelling and informative marketing content, including product descriptions, blog posts, newsletters, and videos, to educate customers and showcase the value of our produce offerings.
Customer Relationship Management:
Utilize tools to track customer interactions and segment the customer base for targeted marketing initiatives and personalized communications.
Market Research and Analysis:
Conduct market research, competitor analysis, and consumer surveys to identify new opportunities, customer preferences, and emerging trends.
Use this data to inform marketing strategies and decision-making.
Commercialization:
Drive NPD process, develop impactful launch plans, and compelling sales materials.
Team Management:
Lead, mentor, and motivate the marketing team to ensure their professional growth and the successful execution of marketing initiatives.
Lead relationships with external agencies and partnerships.
Plan Delivery:
Drive / support achievement of annual and long term plans.
Budget Management:
Manage the marketing budget efficiently, ensuring the best return on investment and cost-effectiveness of marketing efforts.
Establish and maintain effective working relationships within each department (Go to Market, Ready Fresh, Juice, HPP and Food Safety), maintain your professional competence, knowledge, and skill necessary for the satisfactory performance of all assigned responsibilities.
Be a positive ambassador for our company's purpose, vision, and mission.
Any Other duties as assigned by leadership.
COMPETENCIES:
Must be a strategic thinker who can execute on the company's vision Proven ability to create consumer demand, excitement and pull, and build brand awareness Strong business building skills, financial acumen, and proven fiscal responsibility Aptitude to effectively interpret and use multiple information sources to develop strategies and actionable plans Resourcefulness, bias for action Team player, strong cross-functional collaboration Well-developed organizational, communication and time management skills Excellent communication (verbal & written) and presentations skills required Anticipates consumer and market trends to support the innovation funnel A sense of aesthetics and a love for great copy and witty communication Up to date with the latest trends and best practices in online marketing WORK ENVIRONMENT:
Casual, team-oriented office setting.
Occasionally exposed to cold refrigerated environment.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS:
The employee must frequently lift and/or move up to 25 pounds.
Specific vision abilities required by this job include Close vision and Peripheral vision.
While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is occasionally required to walk.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Master's degree is a plus.
Proven experience (typically 5
years) in marketing roles, preferably within the produce industry or related FMCG (Fast Moving Consumer Goods) and Foodservice sectors.
Strong understanding of the produce market, distribution channels, and supply chain dynamics.
Demonstrated success in developing and executing effective marketing strategies.
Proficiency in digital marketing, social media platforms, and analytics tools.
Excellent communication, writing, and presentation skills.
Ability to lead and collaborate with cross-functional teams effectively.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with a passion for innovation and continuous improvement.
Strong organizational skills and ability to manage multiple projects simultaneously.
Familiarity with CRM systems and marketing automation tools.
PI227882539 Recommended Skills Analytical Balanced Budgeting Brand Awareness Brand Identity Branding Business Administration Estimated Salary: $20 to $28 per hour based on qualifications.
As the Senior Marketing Manager, you will play a pivotal role in driving the overall marketing strategy and company growth within the highly competitive produce industry.
You will be responsible for developing and executing innovative marketing campaigns, building brand identity, driving Maglio's value proposition, and implementing effective strategies to expand our market presence and customer base.
This position requires a deep understanding of consumers, category, and customers.
Strong strategic influencing, cross-functional collaboration, and the ability to lead are core ingredients of success in this role.
ESSENTIAL JOB RESPONSIBILITIES/FUNCTIONS:
Marketing Strategy Development:
Develop and implement comprehensive marketing strategies aligned with the company's business objectives and budgetary considerations.
Stay up-to-date with industry trends, market changes, and competitor activities to maintain a competitive edge.
Brand Management:
Oversee the development and maintenance of a strong brand image.
Ensure consistent branding across all marketing channels, communications, and product packaging.
Product Promotion:
Plan and execute marketing campaigns for seasonal produce offerings, new product launches, and special promotions.
Collaborate with the sales team to support their efforts in increasing product awareness and business building.
Portfolio Management:
Oversee product segmentation, pricing/mix, and profitability.
Digital Marketing:
Lead the digital marketing efforts, including website management, social media, email marketing, and online advertising campaigns.
Analyze data and metrics to optimize digital marketing performance and drive customer engagement.
Content Creation:
Develop compelling and informative marketing content, including product descriptions, blog posts, newsletters, and videos, to educate customers and showcase the value of our produce offerings.
Customer Relationship Management:
Utilize tools to track customer interactions and segment the customer base for targeted marketing initiatives and personalized communications.
Market Research and Analysis:
Conduct market research, competitor analysis, and consumer surveys to identify new opportunities, customer preferences, and emerging trends.
Use this data to inform marketing strategies and decision-making.
Commercialization:
Drive NPD process, develop impactful launch plans, and compelling sales materials.
Team Management:
Lead, mentor, and motivate the marketing team to ensure their professional growth and the successful execution of marketing initiatives.
Lead relationships with external agencies and partnerships.
Plan Delivery:
Drive / support achievement of annual and long term plans.
Budget Management:
Manage the marketing budget efficiently, ensuring the best return on investment and cost-effectiveness of marketing efforts.
Establish and maintain effective working relationships within each department (Go to Market, Ready Fresh, Juice, HPP and Food Safety), maintain your professional competence, knowledge, and skill necessary for the satisfactory performance of all assigned responsibilities.
Be a positive ambassador for our company's purpose, vision, and mission.
Any Other duties as assigned by leadership.
COMPETENCIES:
Must be a strategic thinker who can execute on the company's vision Proven ability to create consumer demand, excitement and pull, and build brand awareness Strong business building skills, financial acumen, and proven fiscal responsibility Aptitude to effectively interpret and use multiple information sources to develop strategies and actionable plans Resourcefulness, bias for action Team player, strong cross-functional collaboration Well-developed organizational, communication and time management skills Excellent communication (verbal & written) and presentations skills required Anticipates consumer and market trends to support the innovation funnel A sense of aesthetics and a love for great copy and witty communication Up to date with the latest trends and best practices in online marketing WORK ENVIRONMENT:
Casual, team-oriented office setting.
Occasionally exposed to cold refrigerated environment.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
PHYSICAL DEMANDS:
The employee must frequently lift and/or move up to 25 pounds.
Specific vision abilities required by this job include Close vision and Peripheral vision.
While performing the duties of this Job, the employee is regularly required to stand; use hands to finger, handle, or feel; reach with hands and arms and talk or hear.
The employee is occasionally required to walk.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Master's degree is a plus.
Proven experience (typically 5
years) in marketing roles, preferably within the produce industry or related FMCG (Fast Moving Consumer Goods) and Foodservice sectors.
Strong understanding of the produce market, distribution channels, and supply chain dynamics.
Demonstrated success in developing and executing effective marketing strategies.
Proficiency in digital marketing, social media platforms, and analytics tools.
Excellent communication, writing, and presentation skills.
Ability to lead and collaborate with cross-functional teams effectively.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Creative thinker with a passion for innovation and continuous improvement.
Strong organizational skills and ability to manage multiple projects simultaneously.
Familiarity with CRM systems and marketing automation tools.
PI227882539 Recommended Skills Analytical Balanced Budgeting Brand Awareness Brand Identity Branding Business Administration Estimated Salary: $20 to $28 per hour based on qualifications.
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