Marketing Specialist
Who We AreWe blend street smarts with book smarts, applying practical IT solutions that work in the real worldWe understand not just technology but how people use it, helping them be their bestWe are personable, resolute, meticulous, and gritty.DescriptionAs a Marketing Specialist, you will be responsible for supporting efforts which foster our growthYou will be focused on marketing efforts that help generate leads through events, social media, websites, blogs, newsletters, email campaigns and HubSpotThis role will require that you learn and master our value propositions and solution sets to understand our brand, our value proposition and effectively deliver that message to our audienceThe Marketing Specialist must be able to understand our targeted customer including type, size, location, industry, etcFinally, you must be able to understand the customer buying process and work closely with the sales department to generate the ideal leads and help with the lead conversion process.Primary ResponsibilitiesManage social media:
Manage social media strategy and execution including the editorial calendar, content creation, schedule, monitoring engagement, analytics, and reporting.Create content:
Write, edit, and curate content for various marketing channels including websites, blogs, social media platforms, newsletters, email campaigns, and print materialsWrite and curate compelling stories, quotes, photos, and videos.CRM management:
Assist in the management of the daily operation of our sales/marketing functions with the CRM platform (HubSpot).Develop collateral:
Create marketing collateral, ensuring consistent messaging and branding.Marketing campaigns:
Help execute marketing campaigns across organic and digital media.Event management:
Manage the entire event process including help create theme, find, and secure vendor sponsorship and participation, help create and deliver the campaign driving attendance, communication with attendees, secure location, plan food/beverage, manage budget, etc.Education and Qualifications Bachelor's degree in marketing preferred or equivalent relevant experience.Must have excellent written communication, editing, and organizational skills.Advanced experience creating graphics, video editing, and using Canva Pro.Minimum of 3 years of relevant marketing experience.Flexible and able to pivot to business needs.Excellent customer service skillsCreative problem solverStrong Time Management skillsProfessional presence for face-to-face meetings, tradeshows and events.Excellent skills in Microsoft 365 Suite.Willingness and initiative to learn, grow and contribute to the team's professional development including vendor and product training.Be highly collaborative and organized across multiple projects.Familiarity with creative tools (e.g., Canva, Descript, Photoshop) for design, video, social media.Familiarity with CRM systems and WordPress CMS functionality to edit website content.Ability to use computers daily in an interactive manner for extended periods of time, possibly exceeding 8 hours per dayAbility to sit for an extended periodAbility to frequently and accurately communicate with employees, customers, and vendors in person, via the telephone or by emailCompensation$50,000-$60,000 Annual Salary DOEExemptSoft SkillsSupervision/AutonomyAble to independently set direction and scope of workAble to evaluate the work of others and make decisions that affect personal or team productivity within a well-defined area of responsibility.Planning/OrganizationAble to organize incoming request for work from multiple sources and plan projects without well-defined goals, maintaining day to day productivity with few requests for help.Process ManagementUnderstands and follows established processesAble to adapt to ongoing changes in processes, priorities, tasks and workloadAble to help develop and define processes and process improvement for Applied Tech.CommunicationStrong written and verbal communication skillsDemonstrates clear and professional written communication that conveys confidence and competenceAble to explain complicated concepts with poise to large groups.People Skills/Conflict ManagementStrong interpersonal skills for effective interaction with clients, third parties, and teammatesAble to demonstrate confidence in high-pressure situations and resolve conflicts.Physical RequirementsNOTE:
This job description is not intended to be all-inclusiveEmployee may perform other related duties as requested to meet the ongoing needs of the organization. Recommended Skills Adaptability Adobe Photoshop Branding Business Process Improvement Business Requirements Communication Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3q3sm63gskrbgr86jw', 'ExternalApply-j3q3sm63gskrbgr86jw'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
Manage social media strategy and execution including the editorial calendar, content creation, schedule, monitoring engagement, analytics, and reporting.Create content:
Write, edit, and curate content for various marketing channels including websites, blogs, social media platforms, newsletters, email campaigns, and print materialsWrite and curate compelling stories, quotes, photos, and videos.CRM management:
Assist in the management of the daily operation of our sales/marketing functions with the CRM platform (HubSpot).Develop collateral:
Create marketing collateral, ensuring consistent messaging and branding.Marketing campaigns:
Help execute marketing campaigns across organic and digital media.Event management:
Manage the entire event process including help create theme, find, and secure vendor sponsorship and participation, help create and deliver the campaign driving attendance, communication with attendees, secure location, plan food/beverage, manage budget, etc.Education and Qualifications Bachelor's degree in marketing preferred or equivalent relevant experience.Must have excellent written communication, editing, and organizational skills.Advanced experience creating graphics, video editing, and using Canva Pro.Minimum of 3 years of relevant marketing experience.Flexible and able to pivot to business needs.Excellent customer service skillsCreative problem solverStrong Time Management skillsProfessional presence for face-to-face meetings, tradeshows and events.Excellent skills in Microsoft 365 Suite.Willingness and initiative to learn, grow and contribute to the team's professional development including vendor and product training.Be highly collaborative and organized across multiple projects.Familiarity with creative tools (e.g., Canva, Descript, Photoshop) for design, video, social media.Familiarity with CRM systems and WordPress CMS functionality to edit website content.Ability to use computers daily in an interactive manner for extended periods of time, possibly exceeding 8 hours per dayAbility to sit for an extended periodAbility to frequently and accurately communicate with employees, customers, and vendors in person, via the telephone or by emailCompensation$50,000-$60,000 Annual Salary DOEExemptSoft SkillsSupervision/AutonomyAble to independently set direction and scope of workAble to evaluate the work of others and make decisions that affect personal or team productivity within a well-defined area of responsibility.Planning/OrganizationAble to organize incoming request for work from multiple sources and plan projects without well-defined goals, maintaining day to day productivity with few requests for help.Process ManagementUnderstands and follows established processesAble to adapt to ongoing changes in processes, priorities, tasks and workloadAble to help develop and define processes and process improvement for Applied Tech.CommunicationStrong written and verbal communication skillsDemonstrates clear and professional written communication that conveys confidence and competenceAble to explain complicated concepts with poise to large groups.People Skills/Conflict ManagementStrong interpersonal skills for effective interaction with clients, third parties, and teammatesAble to demonstrate confidence in high-pressure situations and resolve conflicts.Physical RequirementsNOTE:
This job description is not intended to be all-inclusiveEmployee may perform other related duties as requested to meet the ongoing needs of the organization. Recommended Skills Adaptability Adobe Photoshop Branding Business Process Improvement Business Requirements Communication Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3q3sm63gskrbgr86jw', 'ExternalApply-j3q3sm63gskrbgr86jw'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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